February was all about Gifts...
A new venue and a new look for Reed Gift Fair.
The first big event at a new venue is always exciting and a great test to see what can be done to make the space your own.
Reed Gift Fair pushed the boundaries this year and definitely made their presence known at ICC Sydney.
From registration desks to escalator branding, floor decals to retro fitted window signage, entrance structures to pole wraps, there was no mistaking that you were at a Reed event.
The venue delivers tons of opportunities for clever signage, and with the versatility of FABframe, we left no stone unturned.